Yeşil Pazar · +62% LTV.
The organic grocery brand moved to subscription on Karum. Weekly delivery routes plus cold-chain-compliant shipments grew customer lifetime value by 62%.
Yeşil Pazar delivers organic groceries from the Bursa countryside to Istanbul and Ankara. They ran on one-off orders; customers had to re-decide every week and cart abandonment was 58%. Courier selection for cold-chain compliance was done manually for each order.
The Karum subscription module went live in 6 weeks. The customer builds a basket, picks a delivery day and cadence (weekly, biweekly, monthly), and the system auto-generates the order + payment + shipping label every week. Weekly delivery routes come from Karum's logistics module — cold-chain courier filter, time windows, neighborhood-batched picking, all automated.
A year later, subscriptions account for 71% of total revenue. Customer LTV grew 62%, churn stays steady at 12%. Produce spoilage dropped because demand is known a week ahead. "We used to guess on Friday which vegetable would run out. Now by Tuesday we know exactly what Friday's deliveries look like," says founder Ayşegül Pamuk.
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