Start with Karum, grow with Karum.
From store setup to scaling strategy — 10 courses, 12 modules, 240+ hours of content. Every scenario you'll face using Karum, taught by field-grade experts, on certified learning paths.
Pick a path by your role.
We organize Academy content not as a flat course list, but as role-based sequenced learning paths. Each path ends with a Karum certificate.
Newcomers
You opened a Karum account — now what? The foundational module that walks you to your first sale step by step: product setup, categories, pricing, shipping profiles, and the first marketplace link.
- Publish your first product in 30 minutes
- Confidence with theme editor basics
- First marketplace integration (Trendyol or Hepsiburada)
- Command of orders, shipping, and return flows
Operations Expert
Orders, inventory, multi-warehouse, invoicing, shipping, returns — a deep map of every responsibility an ops team carries, with certification exam prep included.
- Multi-warehouse inventory and smart routing
- VAT, e-archive, and e-invoice automation
- Returns and customer-communication flow setup
- Karum Operations Certified credential
Marketplace Manager
For those running one brand across four marketplaces. Trendyol, Hepsiburada, Amazon, n11 integrations, commission optimization, multi-channel pricing strategy.
- Marketplace-specific commission optimization
- Multi-channel price and stock sync
- Marketplace performance score improvement
- Channel-level P&L analysis
Karum Developer
REST API, webhooks, theme-kit, and storefront extension development. For Karum partner agencies and in-house developers, with certification exam prep.
- Custom integrations on Karum REST API
- Custom theme development with theme-kit
- Webhook, idempotency, and HMAC signature security
- Karum Developer Certified credential
12 courses, for every level.
From Karum 101 to multi-vendor marketplace management, from invoice automation to Karum AI prompt engineering — courses can be taken standalone or sequenced inside a learning path.
Karum 101 — From Zero to First Sale
Foundational module for Karum newcomers. Open an account, add first product, pick a theme, set up payment and shipping — store ready for first sale in 30 minutes.
Inventory: Multi-Warehouse and Smart Routing
Transitioning from one warehouse to many, location-level stock, smart routing algorithm, shortage-mode fallback. The foundation of operational efficiency.
Marketplace Integration Master Class
Step-by-step setup for Trendyol, Hepsiburada, Amazon, and n11 integrations. Category mapping, commission structure, price gaps, and profitable sale strategies.
Theme Editor: Visual-Control Storefront Design
Color palette, hero image, product card, footer, and nav — a hands-on workshop on designing a brand-fit storefront via no-code visual controls.
Karum AI: Product Copy, Imagery, and Recommendation Engine
Generate product descriptions, alt-text, image background clean-up, and smart recommendation rails in seconds with Karum AI. With practical prompt-engineering examples.
Karum REST API and Webhook Developer
OpenAPI spec, authentication, rate limit, idempotency, HMAC signature, and webhook handler patterns. Hands-on workshop with Node.js + Python sample code.
Invoice Automation: e-Archive and e-Invoice
GİB, Paraşüt, Logo, and Mikro integrations. VAT rate rules, customer tax-type detection, B2B vs B2C nuances, and zero-penalty invoicing flow setup.
Customer Experience: Returns, Reviews, and Loyalty
Reducing return rate, review moderation, loyalty programs, NPS measurement, and customer lifetime value (LTV) optimization — with field stories.
Marketing Automation: Email, Push, SMS
Cart abandonment flow, segmentation, trigger email series, conversion optimization, and UTM measurement. With a goal of +22% conversion lift over 8 weeks.
Karum BI: KPI Design and Decision Making
Picking the right KPI, dashboard hierarchy, cohort analysis, cross-tables, and data-driven decision-making. A strategic course for brand founders and C-level.
Mobile + POS: In-Store and Field Selling
Capacitor mobile app, POS terminal integration, multi-location stock, omnichannel experience. Managing physical and digital sales from one panel.
Multi-Vendor Marketplace Management
Vendor onboarding, KYC, commission structure, split-order, performance scores, and automated payouts. Build your own marketplace at Trendyol-tier infrastructure.
From the Karum team — field-grade instructors.
All our instructors hold active Karum roles — product managers, engineers, customer success leads. They share what they learned in the field, not in theory.
Duygu Karaca
Product manager — Marketplace
Heads the Trendyol and Hepsiburada integrations team. Practical lessons on commission optimization and multi-channel strategy.
4 courses taught
Ali Tekin
Architect — Operations & logistics
Designed Karum's courier integration layer. Instructor for multi-warehouse, smart routing, and VAT automation courses.
3 courses taught
Merve Şahin
Customer success lead
Managed onboarding for 4,200+ brands. Teaches customer experience, return management, and loyalty programs.
3 courses taught
Mert Erdem
Growth product manager
Heads the team that built Karum's marketing automation modules. Instructor for email, push, SMS, and segmentation courses.
2 courses taught
Kerem Uğur
Developer relations lead
Heads the team behind Karum REST API and theme-kit. Runs developer courses and the certification exam.
2 courses taught
Elif Çelik
BI product manager
Designed Karum's BI and reporting layer. Instructor for KPI design, dashboards, and analytic decision-making courses.
2 courses taught
Karum certification — add value to your career.
Karum certifications are valid for 24 months, verified digitally, and addable to your LinkedIn profile in one click. A proof-of-skill recognized across employer and customer relations.
Karum Operations Certified
Advanced competency in order management, inventory control, multi-warehouse, and VAT automation. For operations teams and store managers.
- Complete Operations Expert path
- 60 question exam
- 24 months validity
Karum Developer Certified
Practical competency in REST API, webhooks, theme-kit, and storefront extension development. For Karum partner agencies and in-house developers.
- Complete Developer path
- 80 question exam
- 24 months validity
Karum Partner Certified
Required certification for the Karum solution partner program. Covers migration, setup, custom integration, and customer success modules.
- All core courses + partner case studies
- 50 question exam
- 24 months validity
You don't learn alone — the Karum ecosystem is everywhere.
However deep you go in Academy content, at some point you'll need others' experience. The Karum community is open 24/7 across Discord, forum, and live events.
Everything you wondered about the Academy.
Crisp answers to the 10 most-asked questions. For anything not covered here, academy(at)karumtek.com is open 24/7.
Your first sale this week. Setup in 5 minutes.
Our onboarding team runs the process. Data migration, product mapping, and channel connection included — first sale on average in 3–7 days.